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Two Plazas Are Better Than One: New Resort Comes to Strip

A new resort and casino is coming to Las Vegas, brought to you by the owners of the illustrious Plaza Hotel in New York. The news became official this week when New York owners and Vegas developers, El-Ad Group, won a lawsuit against Tamares Las Vegas LLC, owners of the Plaza Hotel & Casino in downtown Las Vegas, for the right to use the Plaza name for their new casino-resort on the Strip.

Tamares took major issue with the new hotel and casino using the Plaza name because, while no one in their right mind would confuse the new luxury hotel and casino with the significantly older and smaller downtown location, tourists arriving to Las Vegas might ask to be taken to the Plaza and be deposited at the Strip location. Tamares claimed that “the Plaza” has been used to brand the property since its opening in 1971, and their attorney also admitted in court that they didn’t want their casino property to be known as “the cheap Plaza.” Given the downtown Plaza’s reputation for its slightly less than modern facilities and its cheap booze and buffet, they may have a legitimate concern.

Nevertheless, the Clark County District Court sided with El-Ad Group because of federal trademarks that allow them to use the Plaza name throughout the country. About the win, El-Ad President Miki Naftali said, “There is certainly no confusion about the highest standards of luxury and elegance we represent. The new Plaza Las Vegas will occupy a magnificent complex in a prime location on the Strip--building on the traditions and heritage of its iconic namesake, the Plaza Hotel in New York.”

With trademark issues out of the way, the developer is now free to commence construction of the $5 billion resort and casino, which will be built on the former site of the New Frontier casino-hotel that was demolished last November. Final plans for the Plaza were approved by Nevada County in March, and they include a 3,500 room ultra-luxury hotel, 300 private residences, restaurants, retail outlets, a health club, a theater, a convention complex, and a state-of-the-art casino. While not an exact replica of the 19-story Plaza in New York City, the hotel and casino will consist of seven towers reflecting the original Plaza look. And it’s expected that the casino, once constructed, will be the largest casino on the Strip and the second-largest in the valley.

Groundbreaking for the new Las Vegas Plaza was originally scheduled to begin by the end of this year, but the project was delayed due to financing troubles and the increasingly troubled economic market. Groundbreaking will now begin in 2010, and the casino is expected to open in 2012. We’ll keep you posted on all the updates on this exciting new addition to the Strip.


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