Caesars Entertainment is about to give the term “high roller” a new meaning when it constructs the largest observation wheel in the world, appropriately called the High Roller. This massive structure will be higher and more impressive than the London Eye and Singapore Flyer.

So just how high will this new wheel be? The High Roller will max out at 550 feet tall with a 520-foot diameter wheel. And inside the massive wheel will be some of the best views you may ever see of the city. The High Roller will feature 28 glass-enclosed cabins offering exquisite views of the Strip and surrounding areas as it rotates in a 30-minute round trip. Each cabin will be able to hold up to 40 people and will be available for individual or group parties and maybe even some couples looking to tie the knot 550-feet up!

The High Roller will be the focal point of a new retail, dining and entertainment district in the middle of the Strip called The LINQ. This new area will span more than 200,000 square feet and is expected to appeal to the region’s Gen X and Gen Y clientele meaning guests ages 21 to 46 will find The LINQ perfect for all of their entertainment needs.  The new district is said to be a destination within itself, completely redefining the Las Vegas resort experience.

“We are enhancing the allure of the resort experience by bringing both visitors and locals something new and dynamic,” said Greg Miller, senior vice president of development for Caesars Entertainment. “The LINQ will cater to a wide variety of audiences and will serve as a location for a wide range of functions – be it a business meeting, bachelor party, first date, or ladies night out. We are creating an experience that currently does not exist within the market. The development will re-define the center Strip.”

Caesars Entertainment is also making sure its guests can conveniently get to The LINQ by adding a guest walk path that leads from the Carnaval Court outdoor plaza at Harrah’s through the Imperial Palace to The LINQ. There will also be a pedestrian connection from The LINQ into Flamingo on the south side. Along with The LINQ will come some improvements and enhancements to the Imperial Palace including a transformation of the façade, porte cochere, casino and hotel reception areas.

The LINQ is slated to open in 2013. Stay tuned for more details about the High Roller and the new dining retail and entertainment district that is sure to be another Las Vegas hot spot.

Las Vegas, NV 08/28/12