Pink is the new black. It’s the must-have color of fall. It also symbolizes your support for Breast Cancer Awareness Month.

Every year, come October, Las Vegas adopts the color pink to help in the fight against this deadly disease. You’ll find pink specials at Las Vegas hotels, restaurants, spas, venues – even our hometown airline. From a small indoor fountain to a manmade lake, here are several ways to think pink this month in Las Vegas and help support breast cancer awareness and research.

Drink pink and rock hard
There’s plenty of pink to go around this October at Hard Rock Café on the Las Vegas Strip.

Pay a visit to café’s Rock Shop throughout October to pick up your 20th annual PINKTOBER merchandise, including limited-edition pins, t-shirts, bracelets, keychains and hats.

Also, in October, the restaurant will serve a tropical “Drink Pink Punch” with Beefeater Pink Gin, a house-made guava foam and rainbow candies. Proceeds from the pink drink and the exclusive merch will benefit the Rock Heals Foundation.

Paper ribbons for a donation to Making Strides will be sold at the restaurant beginning Oct. 1. And don’t miss the pink party benefitting Making Strides from 3 to 7 p.m. Oct. 17 with a DJ, face painting and a photo opportunity. 

Pretty in Pink
You’ll be pretty in pink at Qua Baths & Spa at Caesars Palace – also home to hit Vegas entertainment like Absinthe, Rod Stewart, Jerry Seinfeld and more – this October.

In support of Breast Cancer Awareness month, guests who book a HydraFacial treatment or any 50-minute facial at the luxurious spa will receive a complimentary rose quartz collagen face mask.

A portion of the proceeds from your treatment will benefit the American Cancer Society.

Eat, drink and play pink
Guests at any Station Casinos property will want to think pink throughout October thanks to the company-wide “Project Pink” initiative.

Just enjoy something “pink” from select Station Casinos restaurants and bars; bingo rooms; spas and salons; kid centers; or designated blackjack and poker tables and the company will donate to Susan G. Komen Nevada or the American Cancer Society.

Here’s some ways to think pink:

  • Purchase pink-themed desserts at all Grand Cafes, Café Fiesta, Lucky Penny (Palms Casino Resort) and The Brass Fork (Palace Station).
  • Order a Martini & Rossi Sparkling Rosé at select buffets.
  • Try the signature 50-minute “Sugar Kiss Hydration Treatment” at the spas at Green Valley Ranch Casino Resort & Spa, Red Rock Casino Resort & Spa and the Palms Casino Resort.
  • Play poker or blackjack at designated pink tables; play the bingo pink pack at every Saturday bingo session in October for only $4.

Additionally, the American Cancer Society’s 5K “Making Strides against Breast Cancer” walk takes place at Red Rock Casino Resort & Spa on Oct. 27.

Pink Cuisine
Tao Group Hospitality restaurants Tao (Grand Canal Shoppes, Venetian), Lavo (Palazzo) and Beauty & Essex (The Cosmopolitan) in Las Vegas will serve pink-themed food and beverage specials throughout October to help in the fight against breast cancer.

The restaurants’ chef teams were challenged to create the Breast Cancer Awareness Month specials by Chef/Partner Ralph Scamardella and Chef/Partner Chris Santos.

Tao Group Hospitality Cares (the charitable arm of Tao Group Hospitality) will donate 10 percent of proceeds from all special menu items to the American Cancer Society.

Pink skies
Las Vegas-based Allegiant Airlines will raise money for National Breast Cancer Foundation by selling pink refreshments.

Proceeds from the sales of Minute Maid Pink Lemonade ($2) and Jose Cuervo Pink Lemonade Margarita ($7) in October will benefit programs that improve breast cancer awareness, early detection and support services.

In addition to the drinks, in-flight crews will show their commitment to the cause by donning pink scarves, ties, belts, lanyards and other pink apparel during October flights.

Pink by the lake
Lake Las Vegas is showing its support for Breast Cancer Awareness month with several Pinktober events, including a kickoff party on Oct. 5, the Tough Mudder race on Oct. 18-19 (the team will wear pink uniforms) and a pink pumpkin patch.

A “dance to be fit” fundraiser will take place at the Lake Las Vegas Sports Club from 11:30 a.m. to 2:30 p.m. on Oct. 26. Open to the public, the dance-a-thon will include a raffle to benefit the Susan G. Komen Breast Cancer Foundation. The dancer in the best pink costume will win a staycation at Lake Las Vegas.

Stop by Seasons Grocery & Deli in Lake Las Vegas’ MonteLago Village anytime in Pinktober to round-up your purchase, or buy a pink ribbon pin-up sticker to support the Susan G. Komen Foundation.

A pink treat
Pinkbox Doughnuts locations in Las Vegas and Henderson have created a sweet pink treat for the month of October. 

Topped with pink frosting and pink sprinkles, each ‘Pink Breast Cancer Awareness Ribbon’ specialty donut costs $3 (prices may vary). Ten percent of each purchase will go to the Susan G. Komen Foundation.